Wednesday, March 10, 2010

The Future of Type


The always belly-laugh-inducing McSweeney's Internet Tendency has a bit by Ben Greenman on the future of type.

From the piece...

The recent success of the 3-D version of James Cameron's Avatar and the announcement of 3-D television channels from networks such as ESPN and Discovery represent the leading edge of a new revolution. Media that were, for years, imprisoned in two dimensions can now participate fully in three. To keep pace in this climate of innovation, we are proud to announce our groundbreaking new 3-D print edition.

Powered by revolutionary stereoscopic typography developed exclusively, this new technology will usher in a heretofore unimagined era in reading. This piece, the first ever printed with our proprietary 3*TYPE process, should serve as both an introduction and a primer. You may notice that certain words words are printed twice twice, first in roman and then, immediately afterwards, in boldface. You may also notice the offer, at right, for a special pair of glasses glasses. Order them—or, if you have them already, remove them from their plastic casing and put them on; you will notice that when viewed through these glasses, the doubly printed words appear to leap leap off the screen screen.

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