Monday, February 28, 2011

Nancy Drew, the App


Techland has the story.

From it...

The Nancy Drew series might have been around for 80 years, but that doesn't mean that the art of the mystery novel is outdated. Her Interactive has updated the fan favorite female detective's adventures with the Nancy Drew Mobile Mysteries app. Using text inspired by the original books, the app creates an interactive story for readers. You don't have to imagine you're on the case with Nancy Drew, now you can be part of it as well.

“By combining a book and a game, we're trying to create a whole new form of interactive entertainment,” chief executive of Her Interactive Megan Gaiser said in an interview with Venture Beat. “You get to play the story.”

The first title released for the app, available on iPad, iPhone and iPod Touch, is Shadow Ranch, but there are plenty more in the works. Nancy Drew Mobile Mysteries: Shadow Ranch is the first release from the company, and they are banking on the Nancy Drew name to take them to the next level. The game is targeted towards girls between 9 to 14. Interestingly enough, women make up 40 percent of video game players according to the Entertainment Software Association and have very few titles targeted directly toward them.

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